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Whether it’s a postcard, an email, or a webpage, your call to action (CTA) motivates your target audience to respond to your offer. Simple changes can often make a big difference, so testing your CTAs to see if they can be improved is essential. Let’s look at three real-life examples to see why.

Any type of relationship starts with emotional intimacy. Business relationships are no exception. This is why many companies are investing in customer intimacy strategies.

Paper is more than just a surface for printing. It has its own character. It can evoke warmth or coolness, brightness or subtlety, and feel earthy or extravagant. Let’s explore some essential elements that give each paper its own personality. Brightness Levels: Brightness indicates how much light reflects off the paper, rated on a scale…

Sure, the volume of direct mail may be declining, but its importance is not. Direct mail plays a unique role in the marketing world and is something digital channels cannot replicate. Let’s look at five reasons why. 1. Print retains authority. Digital marketing is often perceived as low-cost, which diminishes its impact in the eyes…

As concerns about synthetic materials, excessive packaging, and carbon emissions rise, consumers seek sustainably produced and packaged products. But does this growing awareness lead to changes in purchasing habits? A recent survey reveals that it does.

In today’s marketing landscape, content marketing is indispensable. With a few adjustments to your strategy, you can effectively direct your direct mail, email, and social media efforts to reach the right audience at the right moment, significantly enhancing your marketing initiatives.

When designing your next print project, achieving the best results requires attention to detail and understanding how to prepare your designs for print. Whether you’re working on a business card, a brochure, or a poster, following these nine tips will help ensure that your print project turns out its best. Use CMYK Color Mode: Design…

Marketers intuitively understand what surveys have told us for years: Direct mail ROI rises dramatically when direct mail is part of an integrated, multichannel marketing strategy.

One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital. Which of these popular enhancements might capture the…