The Call to Action: Small Changes = Big Impact
A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action. Thus, we should expect minor…Read More
5 Tips for Building Trust with Customers
Building trust is essential for any business or organization. Without trust, it isn’t easy to establish and maintain relationships with customers. So how do you use your marketing materials to…Read More
What’s So Great About Event Marketing?
Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Direct mail, email, social…Read More
Get Those Envelopes Opened! 9 Tips
What’s the secret to boosting great response rates to direct mail? Getting recipients to open the envelope! The best-written sales letter can’t work until the recipient opens the flap. Here…Read More
Can You Speak Your B2B Customer’s Language?
Understanding your customers’ vertical markets can elevate you from being a commodity supplier to a trusted partner in the business-to-business marketplace. This is critical in today’s competitive marketplace, where personalized,…Read More
What Differentiates the Fastest Growing Companies? Personalization!
Want to build your business faster? Personalize! According to McKinsey’s “Next in Personalization” report, the fastest-growing companies drive 40% more revenue from personalization than their slower-growing counterparts. Furthermore, 71% of…Read More
5 Tips for Headlines That Get Results
When someone receives a direct mail piece or an email, what is the first thing they see? The headline or subject line! The success of your marketing effort hinges on…Read More
How Great Marketing Is Like a Great Sports Team
To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email, or wide format—can…Read More
Print and Digital Marketing: Power Through Reinforcement
Like peanut butter and jelly and superheroes like Batman and Robin, print and digital marketing channels are both strong and effective on their own. Yet, they also work better together.…Read More
Envelope or Postcard? Which Format Works Best?
Direct mail is a powerful tool, but it’s not one-size-fits-all. There are different formats, and there are pros and cons to each. Let’s look at some differences between the two…Read More
Print Management Group
425 E. Arrowhead Drive
Charlotte, NC 28213