Industry Tips

UV Coating: There Is Nothing Else Like It

Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the…

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Why Aren’t Businesses Taking Advantage of Personalization?

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally? According to InfoTrends, consumers respond strongly to personalized mail. The…

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Got Leave-Behinds? Here Are Three “Must Haves”

When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and…

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Be Your Customer’s First Choice

When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want…

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5 Tips for Creating a Strong Brand

There are many ways to engage your audience, raise your company’s visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns,…

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Have Lapsed Customers? Win Them Back!

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here…

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Personalized Print Is Not Only Effective, It’s Sustainable!

As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked)…

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Tapping the Unique Characteristics of Print

When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For…

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Got Metrics? Choose Your Best Option

Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important is that it gets results. But what…

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Best Practices for Great Data

When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, whether you are sending…

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Charlotte, NC 28213
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