Industry Tips

Top Customer Loyalty Factors: How Do You Stack Up?

Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you…

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5 Insider Marketing Tips for Savvy Marketers

No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them…

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Want Marketing Success? Don’t Do This!

We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also…

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What Is Lead Nurturing? Why Does It Matter?

For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often…

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5 Reasons Print Is Still Thriving

Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is…

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Why Building Trust Is a “Must Have” Marketing Goal

Direct mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top marketing…

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5 Benefits You Get from Branding

When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your brand are…

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What Do Your Design’s Colors Say About You?

Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This means that when your target audience first sets…

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Your Company Has Changed — Has Your Brochure?

Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral…

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Facts & Myths

Got Myths? 3 Misperceptions About Print

Got Myths? 3 Misperceptions About Print Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print…

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