Industry Tips

Get Those Envelopes Opened! 9 Tips

What’s the secret to boosting great response rates to direct mail? Getting recipients to open the envelope! The best-written sales letter can’t work until the recipient opens the flap. Here…

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Can You Speak Your B2B Customer’s Language?

Understanding your customers’ vertical markets can elevate you from being a commodity supplier to a trusted partner in the business-to-business marketplace. This is critical in today’s competitive marketplace, where personalized,…

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­What Differentiates the Fastest Growing Companies? Personalization!

Want to build your business faster? Personalize! According to McKinsey’s “Next in Personalization” report, the fastest-growing companies drive 40% more revenue from personalization than their slower-growing counterparts. Furthermore, 71% of…

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5 Tips for Headlines That Get Results

When someone receives a direct mail piece or an email, what is the first thing they see? The headline or subject line! The success of your marketing effort hinges on…

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How Great Marketing Is Like a Great Sports Team

To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email, or wide format—can…

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Print and Digital Marketing: Power Through Reinforcement

Like peanut butter and jelly and superheroes like Batman and Robin, print and digital marketing channels are both strong and effective on their own. Yet, they also work better together.…

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Envelope or Postcard? Which Format Works Best?

Direct mail is a powerful tool, but it’s not one-size-fits-all. There are different formats, and there are pros and cons to each. Let’s look at some differences between the two…

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5 Reasons Wide-Format Graphics Create BIG Impact!

Want to get attention? Wide-format graphics are the perfect opportunity. If you send an email, it needs to get read almost immediately, or it will disappear underneath the hundreds of…

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How to Choose Eye-Catching Packaging for Your Brand

Packaging is customers’ first impression of your brand, so make sure it looks its best. Whether you’re selling in chain stores or just in your small shop, shoppers will associate…

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Need Marketing Direction? Make a Plan!

The New Year is almost upon us! What good things are you expecting in 2023? What are your marketing priorities? Where are you looking to make the most profound investments?…

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Charlotte, NC 28213
704-821-0114