Industry Tips

Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so…

Did you notice when Angie’s List dropped the “list” and “e” from its name and became simply Angi? After 20 years as America’s “go-to” place for finding home contractors, the…

Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print…

It’s simple psychology — people are more likely to attend an event when they know how easy it is for them to get there. “I know right where that is!”…

Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you…

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally? According to InfoTrends, consumers respond strongly to personalized mail. The…

When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and…

When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want…

There are many ways to engage your audience, raise your company’s visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns,…