Are You Suffering from Marketing-Assumption-itis?
When you design your next direct mail or email campaign, how are you determining how to target your messaging? Are you using data on what your customers look like and…
Read MoreDo You Know These 8 Envelope Types?
If you think an envelope is an envelope, you might want to think again. There are many types of envelopes, and each has different benefits for different purposes. Some open…
Read More5 Steps for Finding the Right Target Market
You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of…
Read MoreHow to Use Storytelling in Your Marketing
Guess what? Storytelling isn’t just for movies, books, and TV shows. It’s a powerful tool in marketing, too. When buyers feel drawn to your story, they become more connected to…
Read MoreIncredible Customer Experience Isn’t Just Important — It’s Profitable
Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so…
Read More5 Tips for Logo Redesign
Did you notice when Angie’s List dropped the “list” and “e” from its name and became simply Angi? After 20 years as America’s “go-to” place for finding home contractors, the…
Read MoreGot the Latest Marketing Lingo?
Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print…
Read MorePersonalized Maps: Make Your Event Easy to Attend
It’s simple psychology — people are more likely to attend an event when they know how easy it is for them to get there. “I know right where that is!”…
Read MoreHow Far Would You Go to Keep a Customer Happy?
Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you…
Read MoreUV Coating: There Is Nothing Else Like It
Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the…
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