Marketing Is Hard: Is the Extra Effort Worth It?
Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To…
Read MoreDon’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget…
Read MoreTop Customer Loyalty Factors: How Do You Stack Up?
Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you…
Read More5 Insider Marketing Tips for Savvy Marketers
No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them…
Read MoreWant Marketing Success? Don’t Do This!
We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also…
Read MoreWhat Is Lead Nurturing? Why Does It Matter?
For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can be longer. In this case, marketers will often…
Read More5 Reasons Print Is Still Thriving
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is…
Read MoreWhy Building Trust Is a “Must Have” Marketing Goal
Direct mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top marketing…
Read More5 Benefits You Get from Branding
When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your brand are…
Read MoreWhat Do Your Design’s Colors Say About You?
Did you know that 62% to 90% of our opinions about products, brands, and even our clothing, are based on color? This means that when your target audience first sets…
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