Industry Tips

Need Marketing Direction? Make a Plan!

The New Year is almost upon us! What good things are you expecting in 2023? What are your marketing priorities? Where are you looking to make the most profound investments?…

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Are You Suffering from Marketing-Assumption-itis?

When you design your next direct mail or email campaign, how are you determining how to target your messaging? Are you using data on what your customers look like and…

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Do You Know These 8 Envelope Types?

If you think an envelope is an envelope, you might want to think again. There are many types of envelopes, and each has different benefits for different purposes. Some open…

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5 Steps for Finding the Right Target Market

You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of…

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How to Use Storytelling in Your Marketing

Guess what? Storytelling isn’t just for movies, books, and TV shows. It’s a powerful tool in marketing, too. When buyers feel drawn to your story, they become more connected to…

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Incredible Customer Experience Isn’t Just Important — It’s Profitable

Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so…

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5 Tips for Logo Redesign

Did you notice when Angie’s List dropped the “list” and “e” from its name and became simply Angi? After 20 years as America’s “go-to” place for finding home contractors, the…

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Got the Latest Marketing Lingo?

Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print…

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Personalized Maps: Make Your Event Easy to Attend

It’s simple psychology — people are more likely to attend an event when they know how easy it is for them to get there. “I know right where that is!”…

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How Far Would You Go to Keep a Customer Happy?

Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you…

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