Digital Printing
5 Steps for Finding the Right Target Market
You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting messaging relevant to them? Get to…
Read MoreUV Coating: There Is Nothing Else Like It
Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte finish but with brilliant accents that you can’t seem to look away from. “Wow,” you think. “There is something…
Read MoreShould I Use Digital Printing Services?
Are you thinking about using digital printing services for your next project? With so many printing methods to choose from, companies may find it difficult to know which printing type would be best for their project. This is why it’s so critical to find a printing partner to work with as they can consult what…
Read MoreWant to Improve Results? Look to Readability
Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too. Be specific. People are drawn to details. For…
Read MoreDigital Printing VS Offset Printing Explained
When it comes to choosing the right method of printing for your business, you want to make the “right” choice. You’ve heard that digital printing and offset printing work, but which one is better? How do they differ? We’re exploring these two printing methods, how they differ, how they’re alike, so you can make the…
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