Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multichannel Marketing Report,” which surveyed 579 marketers, researchers asked how many channels respondents were using and how happy they were with the results. The study found that two-thirds of…

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Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too. Be specific.  People are drawn to details. For…

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Why do we enjoy giving and receiving holiday cards so much? Because they are messages of joy and fellowship. They are meant to delight and bring a smile to the recipient. A holiday card is a great way to send a warm, personal touch to your client and to express your appreciation. You aren’t the…

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Christmas Cards were first popularized in the United States in the 1840s. At the time, they were considered a luxury item only for the wealthy until German printer Louis Prang started mass producing cards in 1875. Flash-forward over a hundred years and Christmas cards are an unshakeable American tradition with billions of cards mailed annually.…

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What drive color trends

What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: 1.  How the eye sees color. This refers to the interaction of the object, the light source, and…

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