Industry Tips

It’s simple psychology — people are more likely to attend an event when they know how easy it is for them to get there. “I know right where that is!”…

Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you…

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally? According to InfoTrends, consumers respond strongly to personalized mail. The…

When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and…

When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want…

There are many ways to engage your audience, raise your company’s visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns,…

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here…

As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked)…

When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For…